136 Top-1 Rankings & 2.5x Traffic Growth for Game Studio

From Visibility to Market Domination

In the fiercely competitive gaming industry, having an exceptional portfolio isn’t enough—your audience needs to find you first. This case study showcases how our advanced SEO and technical expertise helped a leading European game development studio turn their website into a high-performing client acquisition channel.

Client Overview

A premier game development studio with over 10 years of experience in PC and mobile game production. With a track record of 100+ successful projects, including collaborations on globally recognized titles, they excel in Unity and Unreal Engine development. Despite their strong industry reputation, their online presence didn’t reflect their expertise, leading to missed partnership opportunities.

Client goals: Increase keyword rankings in top search engine positions and drive high-intent organic traffic and attract potential B2B clients.

Our Strategy: Technical Excellence Meets SEO Precision

Technical SEO Enhancements

One of the primary areas we focused on was technical SEO, as even the best content and backlink strategy would be ineffective without a well-optimized website. We began by improving performance optimization, reducing page load times to ensure a seamless user experience. A slow website can deter users and increase bounce rates, so we implemented advanced caching, minimized unnecessary scripts, and optimized image loading.

Another crucial aspect was refining the URL structure to enhance site navigation and internal linking efficiency. By eliminating redundant URLs and ensuring a logical hierarchy, we made it easier for both users and search engines to navigate the site. Additionally, we tackled mobile optimization, ensuring that the website was fully responsive and loaded quickly across all devices. Given that mobile traffic constitutes a significant portion of visitors, we employed techniques like adaptive images and streamlined CSS/JavaScript to boost mobile performance.

Redirect chain issues were another major hurdle. The website had multiple inefficient 3xx status loops that hampered both user experience and search engine crawling. We overhauled the redirection system, ensuring that all necessary redirects were properly structured and redundant ones were removed. Finally, we focused on optimizing Core Web Vitals, particularly metrics like Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS). We improved server response times, leveraged better content rendering strategies, and ensured visual stability across both desktop and mobile versions.

SEO & Content Strategy

Beyond technical SEO, we executed a robust SEO content strategy aimed at strengthening search visibility. The first step involved comprehensive keyword research and clustering, where we mapped high-intent keywords to targeted pages. This process ensured that each page was optimized for the most relevant and high-converting search queries.

On-page optimization played a crucial role in the strategy. We revamped meta tags, headers, and structured data implementation to improve the site’s overall SEO health. By strategically placing keywords in headings, descriptions, and alt texts, we maximized their impact while maintaining natural readability.

Content expansion was another vital component. We developed over 20 new service-specific landing pages, each tailored to address different aspects of the studio’s offerings. These pages were designed to capture a broader search intent, ensuring that potential clients searching for niche services could easily find relevant information.

Finally, we focused on authoritative backlink acquisition to enhance domain authority. We secured high-quality backlinks from reputable industry sources, gaming forums, and relevant business directories. These backlinks not only improved rankings but also positioned the game studio as a credible and authoritative entity within the gaming industry.

Results: SEO-Driven Growth & Industry Leadership

Our data-driven approach delivered outstanding results:

• Organic traffic skyrocketed by 140%, growing from 2,903 to 6,996 monthly visitors.
• Keyword Rankings Soared:
  • 136 keywords secured the #1 position (up from 91).
  • 437 keywords ranked in the top 5 (previously 398).
  • 638 keywords achieved top 10 placements (up from 539).

Conclusion

This transformation proves that a powerful combination of technical SEO, content excellence, and strategic link-building can drive significant traffic and business growth—without relying on paid advertising. Our client now dominates their niche with a website that not only attracts visitors but converts them into long-term partners.

Ready to scale your online presence and outperform competitors? Let’s talk!